The University of the Virgin Islands hosted the first-ever HBCU Basketball Classic in the Caribbean. Working with TB Media Group, we brought this event to life and provided a visual experience that has garnered national praise and increased visibility. This led to an in-demand annual event, with a planned return the following year. I started with their previously designed event logo, and built on the tropical theme using the US Virgin Islands' national colors to create a bold and vibrant identity, welcoming excitement and competition. Slam dunk? 

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Design: branding, icon design, environmental graphics, itinerary, & social media

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Event Itinerary